Dentsu establishes joint Chinese venture

- Dentsu has launched a joint venture advertising agency in Beijing with Chinese advertising agency, Beijing Rihai Advertising.

The new agency, Beijing Oriental Rihai Advertising, launches with a staff of around 20 and is the latest in a series of joint operations the Japanese advertising group has established in mainland China.

In 1994 Beijing Dentsu Advertising and Beijing Dentsu Shanghai Branch were launched. They were followed earlier this year by the formation of Shanghai Oriental Rihai Advertising and the Beijing Dentsu Guangzhou Branch.

This article was first published on Campaign