- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.
The brief includes advertising, sales promotion and PR, but no budget has been disclosed.
Kholer is involved in a wide variety of activities, from the development of engines and generators to the provision of kitchenware. It also owns a number of luxury hotels and golf courses.
Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC, on the integrated launch campaign, which will begin in 1999.
This article was first published on Campaign