Redbus to hire first PR agency

PR Week UK, Friday, 15 April 2005, 2:51pm,

Film distribution firm Redbus is on the hunt for its first PR adviser.

Redbus said it was looking for an agency to handle B2B work and the company's corporate profile with analysts and the financial press.

Founded in 1998, Redbus has become one of Europe's largest film distributors and is active in outdoor media ownership, online media, IP licensing and home entertainment distribution.

Redbus's Filmed Entertainment Group is one of the largest integrated independent film groups in Europe, with a library of more than 100 titles.

Its production arm Redbus Pictures was responsible for international movie success Bend it Like Beckham.

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