Although the office is the research firm's first in France, it has been operational and offering its services across the channel since 2003. Lightspeed said the opening of the new office was a reflection of the increased demand for online research in France.
Nadine Faure, who joins Lightspeed as account director, will head up the office. She joins from Novatris where she was business development manager, bringing with her more than four years of online research experience, working with clients within France and across Europe.
The move follows Lightspeed doubling the size of its European headquarters in London earlier this month and the launch of a Consumer Panel website in Italy.
Andrew Cayton, senior vice-president for European business development, said: "The opening of the Paris office will enable us to give clients the benefit of our global presence combined with local country implementation."
Through its network of proprietary panels and accredited panel partners, Lightspeed Research currently provides access to almost 16m household members across 25 countries in Europe, North America and Asia-Pacific.
Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors.
The firm also operates speciality panels covering healthcare, financial services, B2B, automotive, family and more.
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