Diary: Explosive account win for PR agency

PR Week UK, Friday, 25 March 2005, 6:56pm,

It's a dangerous world out there. Fortunately, if you have a problem teaching your workforce how to search for, and dispose of, improvised explosives, there is now someone that you can call.

The International School for Security and Explosives Education, based in Wiltshire, has appointed its first PR agency - London-based International Public Relations Partners - to help raise its profile among jittery businesses.

Only last week the school's principal professor, Alan Hatcher, set out his wares on fertile territory for recruitment at London's Carlton Club.

The ISSEE is the only institution 'on the planet' to offer a City & Guilds certificate in explosives safety, bomb disposal, search and security, says sales and marketing director Dave Hitchins.

'IPRP is very good at thinking of new angles for promoting us,' he adds, claiming it was 'quite likely' he would have to kill anyone who revealed what those PR hooks were.