DraftWorldwide expands European presence with acquisition

- DaftWorldwide has continued its expansion in the European market with the acquisition of the Brussels-based Feedback SPRL, one of Belgium's fastest growing integrated agencies.

The purchase, which marks Draft's first agency in the Benelux region of Europe is the seventh in a series of deals designed to expand the international network, with complementary agencies focused on brand building and direct marketing.

Founded in 1990, Feedback now has a roster of clients including the French TV giant Canal Plus, Club Med and Mobistar Cellular.

Other recent purchases by Draft include H20 in France, Lovell Vass Boddey in the UK and Peter Reineke and Mailpool in Germany.

This article was first published on Campaign