UKTV Style Gardens launches with idents by Dunning Eley Jones

The four on-air sequences feature computer-generated images of plants and flowers made from combinations of garden tools such as rakes, trowels, hoses and watering cans.

The images were produced by Dunning Eley Jones director Jason Keeley and animators at Soho facility The Hive.

UKTV Style Gardens aims to provide armchair and expert gardeners with the "inspiration to create". It launches on Sky channel 144 and Telewest channel 267 from March 21.

UKTV operates 10 digital television stations including UKTV Food, UKTV People and UKTV G2.

UKTV Style Gardens will include programmes such as 'Ground Force' presented by Alan Titchmarch and Charlie Dimmock, and horticultural gameshow 'Garden Invaders'.

Dunning Eley Jones was formed in June 2003 by a breakaway from the branding agency Lambie-Nairn.

Last September, the agency created a distinct colour palette for each of the nine UKTV channels, so each station has its own hue.

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This article was first published on brandrepublic.com