Wieden & Kennedy triumphs in $35m German bank merger

- Wieden & Kennedy, Amsterdam, has emerged as the main winner in the battle for the advertising account of the merged German regional banks, Hypo Bank and Bayerische Vereinsbank.

The competitive five-way pitch saw Wieden & Kennedy go up against Hypo Bank incumbent TBWA, Lowe & Partners, Michael Conrad & Leo Burnett and Ammitari Puris Lintas in Hamburg.

The account is understood to be worth around $35 million with the bulk being claimed by Wieden & Kennedy. It has been tasked with developing the corporate umbrella campaign for the new HypoVereinsbank.

Baader Lang Behnken, which was the incumbent on Beyerische's account, will handle the product and literature advertising.

This article was first published on Campaign