Experian boosts Canvasse Opinion with new online service

The global information company claims the new launch will dramatically increase the value of traditional large-panel omnibus research by taking into account consumer attitudes to credit and indebtedness, personal finance, trends and fashions, brand name goods and services and technology.

By factoring key behaviours into results, the online service has been created to help businesses and organisations gain a greater degree of insight into public attitudes to their brand and products and services.

As an example, Experian said the new service can help a bank gain an early indication into how consumers are likely to view a new internet savings account.

The entire online research process takes less than five days from submitting initial questions through to receiving detailed analysis reports and does not limit the number of questions organisations can post to its online panel.

Paul Kavanagh, commercial manager for Canvasse Opinion, said: "By wrapping the service with Experian's data intelligence, organisations can now use omnibus research to get excellent consumer insight to help determine a product's development and marketing."

The 1,500 adults are sourced from the firm's panel of more than 100,000 UK consumers.

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This article was first published on brandrepublic.com