Griffin Bacal cuts two thirds of staff

- Omnicom Group's New York-based advertising agency Griffin Bacal is said to be cutting up to two-thirds of its staff in the wake of losing its prestigious account from toy manufacturer Hasbro.

Industry sources say half of those laid off will be transferred to parent agency DDB New York, which takes on the $100m Hasbro account, previously shared between Griffin Bacal, Grey Worldwide and Rotter Kantor.

Hasbro also moved its $80m games business, the bulk of which was previously handled by Griffin Bacal, at Grey and Jordan McGrath Case & Partners/Euro RSCG.

The others will be laid off. The move sees Griffin Bacal shrink from 75 to 24.

This article was first published on Campaign