Cable & Wireless acquires interactive agency

- Cable & Wireless has acquired the full service new media agency Hyperlink Interactive, whose clients include Allders, Britannia Music Company, Post Office Counters and Peoplsound.com.

Hyperlink Interactive has nearly doubled in size over the last 12 months, and has over 100 staff. It has begun to focus on the other digital advertising platforms – mobile and interactive TV – and is the process of setting up a human computer interaction / user intelligence department.

The agency's services include new media development and design, web and e-commerce consultancy and support and managed web hosting.

This article was first published on Campaign