AXA appoints agencies for online launch

- AXA, the UK's 3rd biggest general insurance company, has appointed two new roster agencies, AMD Advertising and Chime Online to support the launch of its new internet portal. Both agencies, who are part of the Chime Communications group, won the business following a pitch against a number of undisclosed agencies.

AMD Advertising will provide the creative solutions for both the on and offline work for the portal brand, and Chime Online will advise on the general marketing strategy. TBWA will continue to handle the company's branding for its insurance brand.

The site is due to launched early next year in the UK, France, Belgium and Germany with a multi-million pound advertising campaign created with the help of all of AXA's roster agencies.

Graham Hill, chief executive of e-business at AXA UK said: "Financial products are ideal for marketing online. There is a distinctive gap in the market place for AXA to offer tailored assistance from a trusted source - we aim to fill this through an enhancement to our new UK website www.axa.co.uk.

AMD Advertising is headed-up by former HHCL partner Adrian Coleman who became chief executive of the AMD Group three weeks ago. He said: " We're delighted to working on such a significant financial services launch - the new portal is a great way for consumers to experience the AXA brand."

This article was first published on Campaign