i-level becomes IPA's first new media member

–i-level, the online media agency, has been elected by the IPA council as the first new media member of industry trade body.

Andrew Walmsley, chairman of i-level, commented: "We want to bring a new level of professionalism to interactive business - joining the IPA is an important part of that drive."

Launched in April, the agency is now the largest buyer of online media in the UK, billing over £1m a month in web advertising alone.

John Raad, IPA director for Media Services, said: "A key priority of the IPA is to encourage best practice in all aspects of interactive new media, from creativity, research and industry standards to new training initiatives. I'm delighted that i-level has joined the IPA to help lead this process."

Walmsley has already been a major contributor to the IPA's new media policies. Until recently he chaired the Digital Marketing Group, which is now part of the IPA under the chairmanship of Alan McCulloch.

This article was first published on Campaign