- United Biscuits has pooled the entire UK creative advertising for its McVitie's and KP units into Publicis as part of a global consolidation.
UB had previously divided the work between Publicis and Leo Burnett.
Publicis, which already handles KP's Hula Hoops and Skips, as well as McVitie's Penguins and Jaffa Cakes, now picks up an extra £5.8 million of billings for brands including McVitie's Digestives, Go Ahead and Mini Cheddars.
Media buying, which is centralised into Leo Burnett, is unaffected by the move, as are the roster arrangements for UB's frozen and chilled division, incorporating McVitie's Prepared Foods and Young's.
This article was first published on Campaign