Loot Group's team hunts ads for year 2000 schools guide

Loot Group is offering the opportunity to advertise in a new

government-backed annual guide for school leavers.

The publication, The Guide to Life 2000, will provide information for

16-year-olds on a variety of subjects from banks to fashion. The A5

publication will launch next March with plans to go on-line later in the

year.

The Guide to Life 2000, a joint venture between Loot Group and publisher

Adam Winterflood, will be distributed free via schools to six million

16-year-olds. The total readership is expected to exceed 1.8

million.

Mike Cowley-Freeman heads the four-strong Loot sales team charged with

obtaining the ads.

Their strategy has involved approaching media buyers and marketing

departments direct, often using one-to-one presentations.

A full-page ad in the new guide will cost pounds 15,000 plus VAT, with a

half page coming in at pounds 4,500 excluding VAT. Prime Minister Tony

Blair has agreed to write the foreword in the guide .

Winterflood said: 'There is no other publication that can claim to reach

all 16-year-olds and therefore the opportunities for marketers targeting

this age group are immense. We are also in the process of negotiating to

go online with The Guide 2000 soon after the March launch.'

This article was first published on Campaign