MEDIA CHOICE

MIKE ANDERSON, Marketing Director of Ne, Campaign, Friday, 29 January 1999, 12:00am,

Mike Anderson, the marketing director of New PHD, chooses the Daewoo spot which appeared in the ad break of Beat the Crusher on Sky One: 'I wouldn't normally be tempted by the delights of a Freddie Starr/Melinda Messenger-hosted gameshow. Daewoo's spot, in which a crusher is resisted and broken by the car to illustrate the lack of pressure when buying from Daewoo, was perfectly placed in the centre break.' Media planning by Simeon Adams, buying by Emma Paynter at CIA Medianetwork, creative work by Duckworth Finn Grubb Waters.

Mike Anderson, the marketing director of New PHD, chooses the

Daewoo spot which appeared in the ad break of Beat the Crusher on Sky

One: 'I wouldn't normally be tempted by the delights of a Freddie

Starr/Melinda Messenger-hosted gameshow. Daewoo's spot, in which a

crusher is resisted and broken by the car to illustrate the lack of

pressure when buying from Daewoo, was perfectly placed in the centre

break.' Media planning by Simeon Adams, buying by Emma Paynter at CIA

Medianetwork, creative work by Duckworth Finn Grubb Waters.

This article was first published on Campaign

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