CLOSE-UP: PICK OF THE WEEK

Francesca Fisher, Campaign, Friday, 30 July 1999, 12:00am,

Francesca Newland chooses Saatchi & Saatchi’s new Castlemaine XXXX ad: ’The bloke will sleep with his best mate’s sheila, but draws the line at drinking his beer afterwards. It’s an old gag, I’m told, but this retelling makes me laugh nevertheless. Right down to the words ’XXXX’ being supplanted by the sound of a fly being zipped up.’ Written by Paul Dominet, art directed by Kevin Jones and directed by Jeff Stark through Stark Films.

Francesca Newland chooses Saatchi & Saatchi’s new Castlemaine XXXX

ad: ’The bloke will sleep with his best mate’s sheila, but draws the

line at drinking his beer afterwards. It’s an old gag, I’m told, but

this retelling makes me laugh nevertheless. Right down to the words

’XXXX’ being supplanted by the sound of a fly being zipped up.’ Written

by Paul Dominet, art directed by Kevin Jones and directed by Jeff Stark

through Stark Films.

This article was first published on Campaign

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