NSPCC asks adland party-goers to donate to Full Stop

The NSPCC is calling on the advertising industry to help with the

latest salvo in its Full Stop campaign, the ’party for children’.

The initiative, supported by Campaign, seeks to capitalise on the

festive season by asking people who are hosting or going to a party to

raise funds as part of their event. The advertising industry, with its

reputation for hosting spectacular parties, has been identified as a

target. ’Party for children’ is the latest in a series of ’milestones’

for the campaign, which aims to raise pounds 250 million.

The idea of targeting the ad industry came from the industry

representatives on the charity’s appeal board, led by Omnicom

vice-chairman, Peter Mead, who is also the vice-chairman of the Full

Stop appeal under the Duke of York.

Michael Birkin, the worldwide president and chief executive of Omnicom’s

DAS unit, and Martin Sorrell, the group chief executive of WPP, are also

on the board.

Nick Booth, the campaign director for Full Stop at the NSPCC, explained:

’The idea came from the advertising industry. The one place where you

tend to get all the best parties is the communications industry, and we

want them to challenge each other to see who can raise the most.’

A special fund-raising pack has been sent out to members of the public

which includes ideas on how to raise money through the party and a Full

Stop banner.

Alex Batchelor of Interbrand Newell & Sorrell, said: ’The agencies could

be encouraged to come together and back the initiative as a way of

saying, ’we all do well and also spend a lot on parties - here is a

chance as a one-off to achieve something worthwhile, and enjoy doing

it’.’

Agencies wishing to participate should contact Georgina Carter on 0171-

825 2739.

This article was first published on Campaign