Feather Brooksbank lands pooled Bank of Scotland media

Bank of Scotland has retained Feather Brooksbank as its media

agency, handing its entire pounds 10 million centralised media account

to the Scottish shop.

Feather Brooksbank already handled around half of the Bank of Scotland

business, sharing the media planning and buying account with Conquest’s

media operation.

However, the bank decided to consider pooling its media spend into a

single media company in the summer and invited MediaVest Manchester,

Universal McCann Manchester and CIA Medianetwork to pitch alongside

Feather Brooksbank.

Feather Brooksbank was awarded the business this week and will now start

work on the media strategy for new advertising which is due to break

early next year.

The win is the agency’s first new business coup since it was acquired by

Carat last month in a deal which valued the agency at pounds 7.5

million.

The new campaign will be the first work for Bank of Scotland from its

newly appointed creative team, which is led by Conquest.

Conquest scooped the centralised creative account earlier this month

after beating the incumbents, McCann-Erickson, Bartle Bogle Hegarty and

the Leith Agency.

The advertising overhaul is understood to have been precipitated by the

joining of the marketing-orientated Capital Bank with the more

traditional main banking business.

The new campaign will build upon the combined strengths of the two

divisions to try to replicate the bank’s high brand awareness in

Scotland south of the border.

This article was first published on Campaign