Delaney Lund lands creative account for online wine retailer

Delaney Lund Knox Warren has picked up the pounds 2 million

creative account for the online wine retailer, ChateauOnline, without a

formal pitch.

The site, which offers wine for up to 30 per cent less than high street

competitors, launched in the UK in May. It sells 1,000 varieties of wine

and wine-related gifts from around the world.

ChateauOnline, which is based in France, has until now been adapting

creative work originally developed in France for the existing press

campaign. But it has hired Delaney Lund to produce a full-scale

above-the-line cam- paign for the UK market.

Delaney Lund won the business after appointing Simon Andrews from Modem

Media.Poppe Tyson, which had been overseeing ChateauOnline’s internet

strategy.

Delaney Lund will now work in partnership with Modem Media.Poppe

Tyson.

Andrews commented: ’The company has great experience of wine, it has not

just been set up by some lads fresh out of business school. Its soul is

in wine and that counts in retailing.’

Mark Lund, chief executive of Delaney Lund, said: ’I see a huge

potential market because the kind of people who buy a lot of wine tend

to be very busy and also tend to be connected to the net.’

One of ChateauOnline’s founders is Jean-Michel Deluc, a former sommelier

at the Ritz in Paris.

This article was first published on Campaign