REVIEW
Claire Beale, Campaign, Friday, 17 September 1999, 12:00am,
Michael Kassan, the former North American president of Interpublic, has settled a lawsuit against his former employer. No details of the settlement were released, but Kassan had originally demanded compensation of $63.5 million for breach of contract and defamation of character. Ad Age
Michael Kassan, the former North American president of Interpublic,
has settled a lawsuit against his former employer. No details of the
settlement were released, but Kassan had originally demanded
compensation of $63.5 million for breach of contract and defamation of
character. Ad Age
French Connection is considering taking legal action against the
Conservative Party after its young members group, Conservative Future,
rebranded itself as CFUK. Marketing Week
Thestreet.com, the US internet business news service, announced its
entry into the British market this week. Mustoe Merriman Herring Levy
will handle the launch advertising task. General release
Grey Advertising in the US is considering spinning off its Procter &
Gamble personal care business into a separate unit. The new shop would
house brands including Pantene and Cover Girl. Ad Age
Sony Corporation has unveiled a successor to its PlayStation games
console which will go on sale in Japan on 4 March 2000. Sony is hoping
that PlayStation 2 can beat back the challenge from Sega’s Dreamcast,
which went on sale in the US last week, to good reviews. General
release
Western Initiative Media has hired James Bell as executive
vice-president/managing director for Northwest operations. He joins from
MediaCom in New York, where he worked for 28 years, most recently as
managing director. Ad Week
Pay television has little or no appeal to more than half of Britain’s
households. This is the conclusion of a study which will help form the
basis of the BBC’s strategy for persuading the Government of the need
for a higher licence fee for its digital services. The Guardian
Microsoft is developing a games console in an attempt to steal a share
of a market dominated by Sony, Sega and Nintendo. The console will be
internet compatible and could be launched as early as next year. The
Sunday Times
The Whirlpool Corporation has consolidated the majority of its Whirlpool
brand business into Publicis. Following wins in six other markets
earlier this year, Publicis has now won the business across North
America. CampaignLive
Michael Parkinson is the latest star of the Mercury One2One advertising
campaign. The ad, which broke this week, features a selection of his
friends and family. Sunday Mirror
Waitrose, the supermarket group owned by the John Lewis Partnership, is
to offer home delivery of organic produce, as it becomes the latest
retailer to offer free internet access. Financial Times
Procter & Gamble is ploughing US$50 million into the creation of a
standalone beauty care internet business. The company, reflect.com, will
sell a new range of personalised beauty products and services over the
internet. Marketing Week
Charlie Dawson, managing director of Duckworth Finn Grubb Waters, is
quitting to start the Foundation, a brand consultancy. General release.
This article was first published on Campaign
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