Fallons focuses on health in debut work for the FPA

The health-giving properties of flowers and plants are highlighted

in Fallon McElligott’s first campaign for the Flowers & Plants

Association.

A series of double-page spreads in women’s magazines breaks this

week.

The images pick out household scenes and focus on how life can improve

if there are plants and flowers in your home.

Andy McLeod, the joint creative director of Fallon, said: ’Everyone

knows that flowers are pretty, but we are now giving people a rational

reason to buy regularly.’

One ad shows a middle-aged man sitting on the edge of a bed while he

dresses. It bears the message: ’Roses and lilies have been found to have

a positive effect on both the male and female libido.’

Another, set in a living room, shows three children absorbed in

play.

In a corner, where a plant could be, are the words: ’Formaldehyde from

tissues, carpets and furniture which cause asthma and other respiratory

problems can be removed by potted plants.’

A third claims that indoor plants can reduce fatigue and colds by more

than 30 per cent. All the statistics are backed by scientific

research.

Veronica Richardson, the chief executive of the FPA, which represents

growers and retailers in the UK, said: ’We wanted to communicate that

flowers and potted plants have a range of health giving properties. We

are delighted with Fallon’s work.’

The ads were written and art directed by Richard Flintham and Andy

McLeod, with photography by Vanina Sorrenti. Media buying is through

Walker Media.

This article was first published on Campaign