Tom Keaveny takes marketing role with Discovery Channel

Tom Keaveny, sales director at Eurosport, is leaving the company to

join the Discovery Channel as vice-president of affiliate sales and

marketing for Europe, Africa and Asia.

Keaveny, who joined Eurosport as an international account manager just

under five years ago from Channel 4, will be responsible for developing

Discovery’s network of cable operators, digital platforms and satellite

distribution. His replacement will be Dominic Burns, deputy sales

director.

Keaveny said: ’This new role is a huge challenge. It’s not

dissatisfaction with Eurosport, which is a great brand, but I am taking

up a new opportunity. I think Discovery is a way forward and will allow

me to discover my media world.’

Burns has been with Eurosport for three years. He joined the company

from Channel 4 as business development manager and was promoted to

deputy sales manager last year.

His appointment as UK sales director has triggered a restructure within

Eurosport’s sales department.

David Orman, group head, becomes sales manager while David Evans,

formerly senior commercial research executive, takes the post of

commercial research manager.

Burns said: ’It is my aim to build on the success that this office has

enjoyed under Tom’s guidance, and with the events coming up next year,

including Euro 2000 and the Sydney Olympics, plus the team we have in

place, we go into 2000 with huge optimism and enthusiasm.’

Eurosport increased its reach to UK homes in August through an agreement

with Telwest for carriage on the cable company’s analogue and digital

services. The British Eurosport is now available in 3.5 million

households.

This article was first published on Campaign