Supergrass front Radio 1 spot from Fallon McElligott

Fallon McElligott launches a major television campaign for BBC

Radio 1 this weekend which features the cult brand, Supergrass, cutting

a disturbingly bad version of their song, Moving.

The recording begins well, but descends into a cacophony of mismatched

sounds as a variety of unsuitable noises are introduced into the

song.

A kazoo, clashing symbols, coconut shells, a banjo, a tuba and a toy cow

that emits a ’moo’ when turned upside down are all added into the mix to

distort the distinctive sound of Supergrass.

Finally, titles come up at the end to explain: ’If Radio 1 didn’t have a

mission to play good music, neither would the hundreds of bands that

grew up listening to it.’

The idea is to outline the public service remit of the station as a

creative showcase for new music.

Gail Nuttney, the marketing manager for Radio 1, said: ’Unlike

commercial radio, our duty is to provide an innovative and creative

showcase for the best new music.’

The film was written and art directed by Richard Flintham and Andy

McLeod.

It was directed by Garth Jennings through Hammer & Tongs. Media is being

handled by New PHD.

Robert Senior, who heads the Radio 1 account at Fallon, said: ’The

connection between the provision of a quality youth music station and

the effect it has on Britain’s music industry is not often made. But a

connection exists and this is what we are aiming to highlight in this

commercial.’

This article was first published on Campaign