Internet World to hire sales staff after bumper first issue

Internet World, which re-launches next week, will carry 53 pages of

ads in a 100-page issue - and it has started a search for more sales

staff.

Hillgate Communications has revamped Internet World as a controlled

distribution title, two years after it was closed by VNU (Media

Business, 11 October).

The monthly magazine launches on 6 December and aims to be ’the voice of

e-business and internet technology’. It will deliver 25,000 internet

business users, of which 60 per cent will be decision makers and 40 per

cent suppliers and consultants.

’It’s aimed at people who want to know where the technology is going,’

said Hillgate’s managing director Simon Moss. He added: ’VNU sold it on

newsstands, which was a mistake, and it didn’t give it enough time.’

The 100-page launch issue will carry 47 pages of display - from

advertisers ranging from Compaq and BT to small web design agencies - as

well as six pages of recruitment advertising.

The ads were sold by Moss, publisher Michael Gibson and ad manager Jason

Brown. Three sales staff are being sought to supplement the team.

The title is being produced by Hillgate under licence from US-based

Penton Media.

This article was first published on Campaign