Interactive ads for Champions League

ONdigital is offering interactive advertising spots during its

screening of the Champions’ League.

Granada and Carlton - who each own 50 per cent of the interactive

service - are sharing the responsibility of finding four advertisers

willing to try the new service at the end of October.

The ads will appear on ONsport 1. They will be screened via ONnet, the

channel’s interactive service, which will launch next month.

Unlike existing interactive ad trials, viewers do not have to leave the

broadcast stream to access the interactive ad.

During an ad break, ONnet subscribers can click on an icon on the top

right-hand corner of the TV screen. This enables them to access the

advertisers’ site and watch TV simultaneously.

The advertisers will not produce specific sites for the trial. Instead,

viewers will click through to a relevant page on the clients’ existing

websites.

Andy White, head of sales at ONdigital, said: ’We hope ultimately to

offer interactive ads on ITV.’

John de Napoli, agency sales manager at Carlton Digital Sales, added:

’This is something advertisers will want on their schedules.’

This article was first published on Campaign