Traffic lands pounds 4m global Emirates brief

Emirates Airlines has handed its pounds 4 million global online

media account to Traffic Interactive, the full-service new-media

agency.

The contract covers planning and buying for www.emirates.com and 30

local mini-sites, which focus on flights, holidays and cargo, as well as

the company’s corporate extranet, EmPower.

Traffic Interactive, which provides website design and production as

well as media, will also redesign the sites.

The agency won the contract after taking part in a five-way pitch, led

by Emirates senior manager and head of corporate communications Mike

Simon.

Emirates has ten campaigns running on the internet, such as a mircrosite

advertising a special flight deal for the Dubai Shopping Festival.

Traffic Interactive is looking at placing three more microsite campaigns

to support specific business initiatives.

It will move on to brand advertising on the net once it has redesigned

the sites at the end of June.

The account will be headed by agency media planner Peter Kwong, and

Traffic Interactive’s third-party relationship manager Scott Muir.

Agency client services director Mark Wooding said: ’We’re going for a

holistic approach to media. We want to buy the usual buttons and banners

but are looking for opportunities to run cross-promotions and

competitions on the internet.’

London-based Traffic Interactive was founded in 1996 and now has 43

staff handling consultancy, design, media and interactive training

programmes.

Aside from Emirates, its clients include BT Cellnet, BT, Shell, Lloyds

TSB, Pizza Hut, Disney and Yell.

MediaCom TMB handles traditional media on a worldwide basis for

Emirates.

This article was first published on Campaign