Three radio groups this week revealed plans to apply for the second
Greater London digital multiplex licence.
Chrysalis Radio, Talk Radio and Virgin Radio, which all lost the first
licence to CE Digital - the joint venture between Capital and Emap - are
applying again within the same consortia.
There will be a total of three digital licences for services in and
around the Greater London area. Although the official application
deadline is not until 11 January 2000, at pounds 25,000 per application,
an industry spokesman said: ’It’s unlikely any more applications will be
received before the closing date.’ The Greater London licence costs
pounds 8,500 a year to maintain.
Phil Riley, chief executive of the Chrysalis Group, confirmed that
Chrysalis Radio would be applying as a consortium - called MXR -
containing Border, Soul Media (Choice FM) and the Daily Mail group. The
Ginger Media Group (Virgin Radio) and Talk Co Holdings (Talk Radio) will
form a consortium with Clear Channel International under the name Switch
’I am confident that we will be successful the second time around. It’s
a pain going through the application process but I’m sure it will be
worth it,’ said Riley.
Future applicants can take advantage of the Radio Authority’s recently
disclosed appraisal of CE Digital’s successful application.
This will give the next round of applicants a clearer idea of the Radio
Authority’s demands. ’CE Digital satisfied the board in a number of
It displayed a high level of technical professionalism, supplied
evidence of local support from business and political contacts, and
demonstrated its plans for broadening its range of local digital
services within its programming packages,’ said a Radio Authority
CE Digital accounted for a 68 per cent share of independent local radio
listening, offering Capital FM, Capital Gold, Kiss 100, Magic, News
Direct, Xfm, Sunrise Radio and LBC.
The Radio Authority has announced that applicants can now apply for the
digital multiplex licence for Edinburgh, the 11th advertised digital
Digital One, the national commercial digital radio multiplex venture
between GWR and NTL, already has access to the area.
The third licence for applications within the Greater London area will
be announced next spring, once the second licence has been awarded.
This article was first published on Campaign