CNN provides clients with ad information via new internet site

CNN launched an advertising sales website last week to give clients

and agencies the low-down on programme details and rates.

The business-to-business website can be found at www.CNNmedia.com. The

idea of the site is to provide advertisers with programming details,

complete with video streaming. They will also be able to access the

latest distribution figures and research findings. It also offers facts

and figures and CNN company news.

The site provides information on the media owner’s other properties,

including CNN Text and CNN Traveller magazine, which has a circulation

of 110,000 worldwide. Data is also available on Global Client Solutions,

the creative sales and marketing unit that works across Turner/Time

Warner and Turner Trade Group - the trade division of Turner

Broadcasting sales.

CNNmedia.com will cover Europe, the Middle East and Africa and expand to

other regions by the end of the year, with separate sections for Asia

Pacific, Latin America and the US.

CNN’s advertisers include Barclays, SAS, Volvo, Compaq, Allianz,

Getronics and Emirates.

Kevin Razvi, CNN’s recently appointed senior vice-president of sales for

Europe, Middle East and Africa, said: ’As CNN’s products and services

forge ahead in the new-media market, it is appropriate that clients can

access data on the full range of advertising opportunities.’

This article was first published on Campaign