MediaVest unveils digital division

MediaVest Manchester has opened the doors of its new-media

operation.

Mark Kuhillow is heading the digital arm - which has been in development

for six months - assisted by new-media assistant Colin Telford.

The unit’s main clients are Marks & Spencer Financial Services, Empire

Stores, Smint and Chupa Chups.

However, it will also provide strategic digital planning and buying for

MediaVest’s network of regional offices in Manchester, Edinburgh,

Newcastle and Hook, Hampshire, which work for around 150 clients.

Kuhillow said he was keen to expand his team and hoped to have another

person on board by the end of the year.

’It is a misconception that the online media skills base is focused

within the M25,’ he commented. ’MediaVest is a national agency based

within the regions that can compete, and is competing, with the

traditional agency off-shoots and new-media specialists.’

He added that the agency’s experience in broadcast and direct marketing

would offer a service younger agencies would struggle to match.

Kuhillow said he had completed site testing for Marks & Spencer and is

currently looking for partner sites.

He began his career in media in 1994 as a sales executive on Auto

Trader, leaving to join JWT Manchester as a broadcast planner/buyer.

He arrived at MediaVest Manchester in 1999 as a planner/buyer and began

setting up the digital unit in March. Kuhillow reports to David Lucas,

managing partner.

MediaVest Manchester is 20 per cent owned by the MediaVest group, the

remainder is owned by three managing partners - Andy Jeal, David Lucas

and Mike Williams.

This article was first published on Campaign