MediaVest Manchester has opened the doors of its new-media
Mark Kuhillow is heading the digital arm - which has been in development
for six months - assisted by new-media assistant Colin Telford.
The unit’s main clients are Marks & Spencer Financial Services, Empire
Stores, Smint and Chupa Chups.
However, it will also provide strategic digital planning and buying for
MediaVest’s network of regional offices in Manchester, Edinburgh,
Newcastle and Hook, Hampshire, which work for around 150 clients.
Kuhillow said he was keen to expand his team and hoped to have another
person on board by the end of the year.
’It is a misconception that the online media skills base is focused
within the M25,’ he commented. ’MediaVest is a national agency based
within the regions that can compete, and is competing, with the
traditional agency off-shoots and new-media specialists.’
He added that the agency’s experience in broadcast and direct marketing
would offer a service younger agencies would struggle to match.
Kuhillow said he had completed site testing for Marks & Spencer and is
currently looking for partner sites.
He began his career in media in 1994 as a sales executive on Auto
Trader, leaving to join JWT Manchester as a broadcast planner/buyer.
He arrived at MediaVest Manchester in 1999 as a planner/buyer and began
setting up the digital unit in March. Kuhillow reports to David Lucas,
MediaVest Manchester is 20 per cent owned by the MediaVest group, the
remainder is owned by three managing partners - Andy Jeal, David Lucas
and Mike Williams.
This article was first published on Campaign