Eurosport’s sales director Tom Keaveny is quitting airtime sales to
take a new channel distribution and marketing job at Discovery
Keaveny, who has served four years at the sports TV company, will join
Discovery as vice-president of affiliate sales for Europe, the Middle East
Discovery produces six channels, including the Discovery Channel, Animal
Planet and Home & Leisure.
It has hired Keaveny to secure carriage for the channels in an
increasingly competitive multi-channel, multi-platform environment, and to
strengthen relations with Discovery’s existing partners, which include
Cable & Wireless and NTL. He will report to Joyce Taylor, managing
director of Discovery Communications Europe.
Eurosport’s deputy sales director Dominic Burns will take charge of the
company’s 25-strong UK sales department when Keaveny leaves.
The London-based team deals with 47 per cent of Eurosport’s European
advertising sales, handling spot sales, web advertising, sponsorship and
The remainder is dealt with by Eurosport’s offices in Spain, Italy,
Germany, France and Sweden, plus a host of other countries.
Eurosport is available on cable, digital and satellite. It goes out to
more than 86 million homes and broadcasts in 16 European languages.
Burns, 30, joined Eurosport from Channel 4 Sales in 1996 as business
development manager and assumed the role of deputy sales director last
In the wake of Burns’ promotion, David Orman, group head, has become sales
manager, while David Evans has been appointed Eurosport’s commercial
research manager. Evans is looking for two research executives.
According to Keaveny, 1999 has been Eurosport’s best year yet in terms of
sales. It has just signed up Gillette for a two-year sponsorship deal and
has high hopes of pulling in advertisers next year when it broadcasts the
Euro 2000 football championships and the Sydney Olympics.
Burns said: ’This year has exceeded all of our expectations both in terms
of audience and also commercially. It’s my aim to build on the success
that this office has enjoyed under Tom’s guidance and, with the events
coming up next year and the team in place, we go into 2000 with huge
This article was first published on Campaign