Emap On Air strikes Nestle deal for youth music sponsorship

Emap On Air has secured a deal with Nestle to carry sponsorship

advertising across its youth media brands, Smash Hits and The Box.

The six-month sponsorship, for Nestle’s Drifter bar, will start this

week on Emap’s music channel, The Box.

The brand image will appear eight times daily before the broadcast of

Box Talk, a regular celebrity interview slot, and will be reinforced

with a competition giving winners the chance to meet the stars. Smash

Hits, which is sold by Emap Elan, will also run regular competitions for

readers to reinforce the sponsorship on The Box.

Richard Jacobs, sponsorship executive for Emap On Air said, ’We are the

only media owners that can offer clients the opportunity to link up and

advertise brands across our media channels including radio, TV, the

internet and magazines.’

This article was first published on Campaign