PC Format appeals to new advertisers with DVD edition

Future has launched a DVD edition of its burgeoning computer

magazine PC Format, in a bid to turn the title into a ’must’ for

advertisers.

PC Format, described by the Bath-based publisher as ’Britain’s best

selling monthly PC leisure magazine’, has always carried CD-Roms, but

around a quarter of the 160,000 print run will now be mounted with a DVD

and will contain DVD-oriented editorial pages. The DVD edition will cost

pounds 5.99, pounds 1 more than the standard PC Format.

Group publisher Jon Bickley said that covermounting a DVD was a powerful

ad sales tool. ’The premium cover price and requirement for a DVD drive

means anyone buying this edition is committed to spending big money on

magazines, kit and games.’

He added: ’Our January issue is always the biggest seller, catching the

pre-Christmas hype and January sales euphoria. With our increased games

coverage and extra DVD edition, the next issue is a must for

advertisers.’

The sales team charged with converting the DVD cover-mount into ad sales

is headed by Jayne Francis, group ad manager, and Paul Hardy, ad

manager.

This article was first published on Campaign