NEWS: Punjana tea brand hunts shop to lead mainland ad push

Punjana, Northern Ireland’s top tea brand, is trawling London for an agency, with plans for an advertising push into the mainland tea market.

The tea brand is already a big seller in Scotland, where it has run TV

campaigns through Hay Smith Advertising.

The marketing director of Punjana, Lindsay Skinner, confirmed that the

company was in the middle of searching for an agency.

Punjana, which has a history of investing in promotions, is a household

name in Northern Ireland, where it has used TV advertising since

commercial television began.

The family-owned outfit is based in Belfast, and is currently run by two

cousins - Ross and David Thompson.

The brand is available in major supermarkets across the United Kingdom,

but until now has received no above-the-line advertising support outside

its core markets.

Punjana, positioned as a mass-market brand, will compete against tea

giants such as Tetley and PG Tips.

This article was first published on Campaign