NEWS: Trebor roster shops set for ads windfall after Cadbury move

Trebor Bassett’s roster agencies, Leagas Shafron Davis and WCRS, could

be in line for an extra slice of the confectioner’s advertising business

following the acquisition by its parent, Cadbury Schweppes, of the

sweets company, Craven Keiller.

The Office of Fair Trading this week cleared Cadbury’s bid for Portfolio

Foods, which trades as Craven Keiller and owns the popcorn brand,

Butterkist, along with Keiller, Barker and Dobson, and Craven.

Although the Craven Keiller brands have received virtually no

advertising support in the past, Trebor Bassett is known for providing

above-the-line support for all its brands.

Butterkist is the most likely brand to receive advertising support. It

is the leading brand in the pounds 33 million popcorn market and was

relaunched in February last year to help boost sales outside cinemas.

However, the brand is still best known for its cinema ads.

This article was first published on Campaign