Michael Winner set to direct and act in new Doritos TV ads

Michael Winner, the outspoken film director, newspaper columnist

and restaurant critic, is directing and starring in a series of three

commercials for Doritos through BMP DDB.

The ads, which all carry the endline, ’you too could be a winner’, are

to promote Doritos’ new ’movie money’ scratchcard. All three feature

Winner on a film set, talking to the camera, and play on the wealthy

star’s freeloading reputation and self-satisfied columns.

In one execution, Winner introduces himself and says: ’I don’t get out

of bed for less than 50 grand. But you lot aren’t me.’ He recommends

viewers get hold of a Doritos ’movie money’ scratchcard ’if you need the

small change’.

Winner told Campaign: ’I haven’t directed a commercial since the 50s. I

like the Doritos ads because of their witty scripts and the fact that

they don’t go on forever.’

The prize money goes up to pounds 10,000 although I’ve been offered

quite a few as a performer and director.

This article was first published on Campaign