FCB nets Clairol and Nabisco tasks

FCB’s London agency is set for a billings boost of more than pounds

8 million with assignments to handle creative work for the Clairol

haircare and colour range and the UK launch of the Nabisco biscuit

brand, Oreo.

The Clairol business is the result of a realignment in the US by its

Bristol Myers Squibb parent, which switched to FCB from Wells BDDP in

New York last year because of conflict problems with Procter &

Gamble.

BDDP GGT handled the account in this country.

The bulk of Bristol Myers’ pounds 7 million spend in the UK will go

behind Herbal Essences, launched in 1995 as Clairol’s first venture into

the UK shampoo and conditioner market dominated by P&G, Elida Faberge

and L’Oreal. Media buying remains with Zenith for a TV-led campaign

breaking within the next two months.

The appointment also includes work for the company’s Mead Johnson

subsidiary, which has Boost among its portfolio of health drinks

brands.

At the same time, FCB offices in London and Moscow will work jointly on

the promotion of Bristol Myers’ pharmaceutical brands across Central and

Eastern Europe.

Harry Reid, the FCB international president, said: ’We are hoping to

build our Bristol Myers business as it consolidates globally. This is a

great start to the year.’

The Oreo assignment extends FCB’s global relationship with Nabisco,

which wants to replicate the success of the 85-year-old US brand in the

UK and other key European markets.

The chocolate and vanilla sandwich biscuits are available on a limited

basis in Sainsbury’s, Tesco and Costco stores. Universal McCann has

already been appointed to handle media buying for an upcoming TV launch.

This article was first published on Campaign