Barker and Ralston is tipped to pick up a planned pounds 1 million push
by HP Information to market an online car history service to UK
The ‘HPI check’ is based on a database of background details on
vehicles, ranging from information on whether a car has been stolen or
involved in a crash to whether it has been fully paid for.
It is a service that has become second nature to car buyers in the US,
but its use on this side of the Atlantic has so far been confined mainly
to car dealers, the police and motoring bodies.
Now owned by the giant US corporation, Equifax, the Salisbury-based HPI
has decided to go for a wider market among ordinary car buyers by
offering a telephone service that will be heavily advertised in the
The company’s marketing director, Nicky Websper, is understood to be
planning a tripling of HPI’s marketing budget and last month shortlisted
three agencies - Barker and Ralston, Banks Hoggins O’Shea and
Butterfield Day Devito Hockney - for a major advertising push.
Derek Ralston, managing director of Barker and Ralston, declined to
comment on reports that his agency has picked up the business. However,
both of the other shops involved have been told they are out of the
Websper said that it was too soon to confirm any appointment, since the
selection process has not yet been completed or fully agreed with HPI’s
This article was first published on Campaign