Hooper Galton picks up first account

Hooper Galton, the start-up agency launched by three former Bartle

Bogle Hegarty staff, has opened for business and scooped its first

account - the Norwegian outdoor clothing brand, Helly Hansen.

Helly Hansen has briefed the agency to overhaul its global

communications strategy and to create a TV campaign for the US and print

advertising for the UK and Europe, starting this summer.

Motive Communications has been appointed to handle media

development.

Hooper Galton has three partners: Steve Hooper, Martin Galton and Oliver

Lewis-Barclay. Hooper was one of BBH’s joint creative directors, Galton

was a senior art director and Lewis-Barclay headed up several accounts

including Audi, One2One and Sony.

They are joined by John Burke, another BBH veteran, as head of creative

services.

Lewis-Barclay commented: ’Our positioning is very unflashy: we are

unashamedly creatively focused. That’s why Steve’s and Martin’s names

are on the door. That feels quite fresh to us in today’s industry

climate.’

Hooper said: ’We certainly wouldn’t pretend to be experts across all

media. We’ve already begun searching for specialists - in media, direct

marketing and new media - to build working relationships with.’

Galton added: ’We want to work with clients who like to join in. There

should be no boundary between strategic and creative processes.’

This article was first published on Campaign