The Post Office is reviewing its corporate advertising account and
has earmarked a pounds 4 million budget for the business amid
speculation that it will launch a public awareness campaign in the wake
of ownership changes being planned by the Government.
The incumbent on the business - which spent only pounds 475,000 last
year - is McCann-Erickson, which has been invited to repitch against
four other agencies: Bartle Bogle Hegarty, BMP DDB, WCRS and Lowe
A spokeswoman for the Post Office said it was a statutory review, which
takes place every three years. However the significant boost in spend
comes as the Government prepares to announce its decision on the
organisation’s future ownership structure.
The Department of Trade and Industry is investigating a range of
options, which include a minority share sale or establishing an
independent publicly owned company. The spokeswoman said there were no
plans to use the advertising to address these commercial issues but said
an agency would be appointed early next year.
The most recent Post Office corporate work was last year’s Christmas
This article was first published on Campaign