HHCL and Partners’ ’St George’ film for Blackcurrant Tango has had
a warm reception at Cannes, but jurors are warning that the competition
for this year’s TV Grand Prix is still wide open, with strong contenders
coming particularly from the US and Netherlands.
DDB Amsterdam’s humorous spot for the insurance group, Centraal Beheer,
is running high in the betting, as is FCB San Francisco’s ’doctors’
commercial for Levi’s.
The Dutch ad, ’museum’, recounts the tale of what happens to President
Clinton when a visitor to a museum plays with a voodoo doll.
’Doctors’ by FCB also uses macabre humour, with a patient undergoing
surgery encouraging medics to sing along to the 80s hit, Tainted Love,
the rhythm being provided by his heart monitor.
Another strong contender is TBWA Chiat Day’s ’toys’ commercial for
Nissan, which uses the same technology as the movie, Toy Story. ’Toys’
took the US One Show by storm recently and has support from the giant US
delegation at Cannes. But it may be hampered by the controversy over its
effectiveness in its home market, and the fact there are only two US
A good outside bet is the Black Cat Whisky commercial from Thailand’s
Meanwhile, BMP DDB’s quirky Volkswagen spots, particularly ’hiccups’,
are attracting much attention, as are Ogilvy and Mather’s 20-second
films for the Ford Fiesta.
A Norwegian commercial for the Toyota Starlet created by Oslo’s New Deal
DDB, which focuses on a stewardess who goes through safety features on
the Starlet as if viewers were on an aircraft, is also winning plaudits.
This article was first published on Campaign