CIA UK woos Carat’s Powley for top role in expansion drive

CIA UK has poached the second-in-command at the rival media buyer,

Carat UK, to spearhead an aggressive expansion drive.

Roger Powley, the Carat deputy managing director and group finance

director, will take up the new position of managing director of CIA UK,

which has total billings of pounds 545 million, according to AC Nielsen

MEAL, making it one of the three largest media buying groups in the

UK.

Mike Elms, the chief executive of CIA UK, said: ’Roger is one of the

best business brains in the media industry.’

The CIA Group comprises all of CIA’s UK interests, including CIA

Medianetwork UK, the Negotiation Centre, CDP Media, IDK, BJK&E, Media

Solutions, Morgan CIA, CIA-Conzept, CIA Interactive and Outdoor

Focus.

Elms said that CIA is planning to expand the volume and scope of its UK

business, capitalising on the consolidation in the media planning and

buying arenas.

This article was first published on Campaign