The ITV Network is planning to work with its member companies as a
consortium, rather than a federation of competing interests, as it has
operated in the past. David Liddiment, the new network director, spoke
for the first time about his and the new chief executive, Richard
Eyre’s, plans for the network at last week’s Royal Television Society
Lever Brothers is launching the world’s biggest ambient media campaign
using 15 million scented bus tickets advertising Radion Sunfresh. The
tickets release the Sunfresh fragrance when rubbed or scratched. The
campaign, created by Image Promotions, begins this week and will involve
major bus routes in London.
BBC Worldwide’s chief operating officer, Dick Emery, is the front-runner
to succeed Bob Phillis as the chief executive of the corporation’s
commercial arm. Phillis will leave the BBC for the Guardian Media Group
later this year.
Haymarket Publishing is setting up a contract publishing division.
Patrick Fuller, who was previously the managing director of Haymarket
Leisure, will head the Customer Magazine Division.
LCD is launching a monthly music magazine this week called Supersonic
Monthly. The title costs pounds 1.99, is aimed at 12- to 18-year-olds
and hopes to fill the gap in the magazine market between Smash Hits and
Christine Costello, the commercial director of Scottish Media
Newspapers, has restructured the division’s ad department, promoting Liz
Napier from general sales manager to advertising controller. Moyra Reid,
Steve Montgomery and Debbie Arnold have been promoted to group sales
managers, reporting to Napier.
The Evening Standard is targeting students with a promotion offering a
term’s worth of vouchers enabling them to buy Thursday’s Evening
Standard and Hot Tickets for 10p instead of 30p. The campaign, created
by HH&S, will be promoted in 250 newsagents.
Interactive versions of Loaded and Marie Claire will appear on the
revamped male and female lifestyle channels of BT’s Touchpoint
Multimedia kiosks at the beginning of October. The IPC titles will be
available on the 200 kiosks which can be found in public areas, such as
shopping centres, in the London area.
The Teenage Magazine Arbitration Panel has unveiled an Internet site
containing its guidelines, details of the complaints procedure and
research. The site will have links with the Advertising Standards
Authority’s Website. The address is http://www.ppa.co.uk/tmap
Charterhouse Communications is launching a monthly consumer finance
magazine, the Investor, this week. The title complements the group’s
existing portfolio, which includes Personal Finance, What Investment?,
What PEP? and What Mortgage?.
Sally Cartwright, UK publishing director of Hello!, is the new
vice-chairman of the Periodical Publishers Association . She will
replace Bob Findlay as chairman when he ends his term of office in
October next year.
The Independent Television Commission is to use a ’citizen’s jury’ in
its latest research project about what viewers find offensive on
television. The jury will involve members of the public sitting for four
days, cross-examining witnesses and listening to evidence. The two
juries will conduct their examinations in September and October, and
then submit reports.
Future Publishing’s Entertainment division has appointed James Pembroke
publisher responsible for the science fiction magazine, SFX, and the
recently launched title, Cult TV. He joins from the Oldie, where he has
been business manager for five years.
This article was first published on Campaign