Pattison Horswell Durden is on the brink of forging an international
media network with two of Europe’s top media operations.
Debis Marketing Services, which owns Germany’s leading non-aligned media
shop, Debis GFMO, and Media Planning, the largest media shop in Spain,
are understood to be in advanced discussions about setting up a joint
venture with PHD in the UK.
The set-up would provide a home for international accounts that need
handling in the UK, as well as giving PHD the opportunity to pitch for
international business from UK-based clients.
The UK joint venture would effectively operate as a holding company,
which would subcontract all its media planning and buying through PHD.
The arrangement would allow PHD to avoid selling an equity stake to its
David Pattison, a partner at PHD, confirmed: ‘We are in negotiations,
but we are a distance away from finalising anything.’
This article was first published on Campaign