NEWS: HOTLINE
Campaign, Friday, 23 August 1996, 12:00am,
J. Walter Thompson has pulled out of the pounds 6 million pitch for Lego and Legoland because of pressure from its Madame Tussauds client, part of the Tussauds Group, which includes Alton Towers.
J. Walter Thompson has pulled out of the pounds 6 million pitch for Lego
and Legoland because of pressure from its Madame Tussauds client, part
of the Tussauds Group, which includes Alton Towers.
Delaney Fletcher Bozell has replaced
JWT......................................
Simons Palmer Clemmow Johnson has beaten Howell Henry Chaldecott Lury to
win the UK leg of the pounds 6 million Fuji pitch. The agency will pitch
in Dusseldorf on 3 September against Dentsu, Campus and one agency each
from France and Germany...............
The Morgan Partnership in Edinburgh has appointed Kit Marr as
creative director. Marr, who has worked at Collett Dickenson Pearce,
Abbott Mead Vickers BBDO and BMP DDB, will be in direct competition with
his brother, Colin, who is the head of another Scottish agency, Marr
Associates.............................................
BSkyB has confirmed that it is in talks with BT about a joint venture
aimed at strengthening both companies in the face of cable’s telephony
and TV offerings. The deal would let BT enter the digital TV arena.
Interactive TV opportunities are also being studied......
Royal Insurance and Sun Alliance, which merged earlier this year, are
actively comparing their individual media companies with a view to a
pounds 30 million centralised pitch. The incumbents, the Media Factor
and Leagas Shafron Davis, are expected to line up against a number of
other media companies in the early autumn...................
Agency appraisal systems and staff secondments to client companies will
be the focus of the second joint conference held by the Institute of
Practitioners in Advertising and the Incorporated Society of British
Advertisers on 7 November. Both the IPA and ISBA will canvass members
before the event - ‘Working together for more effective advertising’
will be published.........................
M&C Saatchi has boosted its planning power on British Airways with two
appointments. Richard Storey joins from BMP DDB, where he was a board
account planner on new business, S. C. Johnson and Terry’s, while Katie
Lancaster leaves Ogilvy and Mather, where she worked primarily on
Ford.................................................
Frizzell, the financial services company, has denied reports of a review
of its pounds 4 million full-service account currently with BMP DDB. A
number of creative and media agencies are understood to have been
approached but Mark Burn, the brand manager, said: ‘There are no plans
for a review at this stage’..........................
CIA Group is said to be in the process of acquiring a company to
complete its positioning as a rounded communications operation. The CIA
Group already includes media buying companies, a new-media division and
a specialist direct marketing division. Speculation is mounting that the
new acquisition could be in the field of programme production or
sponsorship............................................
A Sunday Mirror trade press ad is calling on advertisers to pull ads
from its rival, the News of the World, and put them in the Sunday Mirror
in light of the Mandy Allwood baby story. The Sunday Mirror calls it an
outrage that the News of the World is paying a fortune to Allwood. Ellis
Watson, the News Group marketing director, said of the ad: ‘It smacks of
hypocrisy’.............................................
BBJ Media Services has picked up the pounds 1.2 million media account
for Ocean Spray Cranberry Juice following a competitive pitch against
20/20 Media and the incumbent, TMS. BBJ already handles the centralised
media buying account for RHM Foods, which handles UK marketing for the
Ocean Spray brand..........................
The football-themed CarlingNet Website has been given a fresh look by
Carat Interactive. Changes to CarlingNet, which has claimed 30 million
hits since its November 1995 launch, include an updated home page, the
CarlingNet Awards, a sackings and signings news page and Java headlines
on key pages.......................................
The Advertising Standards Authority has upheld a complaint against the
Times brought by the rival publisher, the Telegraph group. The ASA said
a claim by the Times in a recent TV ad that it offered the biggest sport
section was
untrue........................................................
This article was first published on Campaign
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