NEWS: Four shops line up for COI career task in statutory rethink

Four advertising agencies are lining up to compete for a pounds 5

million-a-year government account held since 1991 by GGT.

Bates Dorland, D’Arcy Masius Benton and Bowles and Grey London have been

asked to pitch for the job of promoting the modern apprenticeships

scheme run by the Department for Education and Employment. GGT has also

been asked to re-pitch for the business.

GGT has produced a series of TV and press ads since landing the

business. The 1996/97 budget for the account has not yet been set by the

DFEE, but insiders expect it to be close to last year’s figure of around

pounds 5 million.

The brief is to advertise the department’s Modern Apprenticeship and

Career Development Loans scheme, aimed at helping people acquire skills

and improve their job prospects. The shortlisted shops will make their

presentations in April.

A source at the Central Office of Information, which is handling the

pitch, said: ‘The DFEE is a new department, created last year from the

merger of employment and education. The shake-up at the DFEE is one

factor in putting this work out.’

This article was first published on Campaign