BUSINESS PERFORMANCE LEAGUE - 16 JUNE 1997

This must be the quietest fallow period for new business the

advertising industry has ever known. Whatever happened to the bottleneck

allegedly created by the general election? Are you lot all winning loads

of accounts and just not telling us about them, or what?

For the record, the only full-service win recorded in the hallowed pages

of Campaign last week was the Union’s pounds 500,000 capture of Scottish

Pride.

Unfortunately, this is not enough to gain the agency a foothold on the

new-business table. However, one agency that is back in the top 30 this

week is the HHCL Brasserie - four weeks and 40 phone calls after picking

up the pounds 1 million Paxo Partners business. You got there in the

end, Mischa.

The only other movement was prompted by the processing of Saatchi and

Saatchi’s pounds 1.8 million Playtex loss.

We’re a little over half way through the year now, and still that

massive pounds 32 million Abbey National win in February is keeping Euro

RSCG Wnek Gosper way out in front. Either it’s got to lose something big

or someone else will have to win a big account if we’re to have a

thrilling fight to the finish.

So, once again, I implore you new-business directors to get on with

winning some new business.

Rank Rank  Agency            Latest account                     Net

this last                    gain               Total billings  billings

mnth mnth                                       gained    lost  gained

                                                   pounds m     pounds m

1    1     Euro RSCG

           Wnek Gosper       Playtex             38.5*    1.9   36.6*

2    2     Abbott Mead

           Vickers BBDO      English Heritage    27.2     3.8   23.4

3    3     Publicis          Traveller Magazine  18.4     0.7   17.7

4    4     M&C Saatchi       Vanish              16.0     -     16.0

5    5     WCRS              Mobil Europe        15.5     1.5   14.0

6    7     McCann-Erickson   NBC and CNBC        14.8     2.0   12.8

7    8     Young and

           Rubicam           Star Alliance       12.8     0.3   12.5

8    9     BST-BDDP          Tate Gallery        12.8     0.8   12.1

9    6     Saatchi and

           Saatchi           Xfm                 14.8     3.1*  11.7*

10   10    Rainey Kelly

           Campbell Roalfe   Simple              10.7     -     10.7

11   11    Ammirati Puris

           Lintas            Compaq              13.5     3.2   10.3

12   12    Grey Advertising  Weather Channel     11.1     2.0   9.1

13   13    Duckworth

           Finn Grubb

           Waters            Eddie Bauer         8.8      -     8.8

14   14    Lowe Howard-

           Spink             Express             9.0      0.4   8.6

15   15    GGT               French Connection   21.0     14.0  7.0

16   16    J. Walter

           Thompson          Strongbow Smooth    19.0     12.4  6.6

17=  17=   Emery McLaven

           Orr               Nationwide          6.0      -     6.0

17=  17=   Roose and

           Partners          Kleenex             6.0      -     6.0

19=  19=   St Luke’s         Boots Natural       5.8      -     5.8

19=  19=   Mustoe Merriman

           Herring Levy      Nandos              5.8      -     5.8

21   21    DMB&B Financial   National

                             Australia Bank      5.0      -     5.0

22   22    Ogilvy and

           Mather            Barnardo’s          14.4     9.7   4.7

23   23    McCanns Central   Wimpey Homes        4.5      -     4.5

24   24    BMP DDB           London Transport    7.0      2.6   4.4

25   25    Summerfield

           Wilmot Keene      Dana Perfumes       5.5      1.3   4.2

26   26    Court Burkitt

           and Company       Video Collection    3.7      0.2   3.5

27=  27    Doner Cardwell

           Hawkins           SeaFrance           3.0      -     3.0

27=  30=   HHCL Brasserie    Paxo Partners       3.0*     -     3.0*

29   28    McWilliams

           Partnership       B Magazine          2.8      -     2.8

30   29    Advertising

           Principles        Network Veka        2.5      -     2.5

SOURCE: Campaign (wins reported in 20 Dec 1996 issue, or since)

*Amended figures Queries to John Owen on 0171-413 4229.

This article was first published on Campaign