The Times/Sunday Times Website has become the first newspaper site
to receive an audit certificate from ABC//electronic. The site recorded
more than 7.8 million page impressions in May 1997, putting it at the
top of the ABC//electronic league in the UK.
Bizarre, John Brown Publishing’s new specialist men’s lifestyle title,
has recorded a first ABC of 70,164, beating the sector’s other launches,
IPC’s Eat Soup and Dennis Publishing’s Stuff.
IPC Magazines has promoted Eileen Melville, ad director of the
Specialist Group’s Leisure Group, to the new position of ad systems
director across all three of the company’s publishing groups. Melville’s
primary responsibility will be to ensure Millennium compliance of all
IPC advertising systems.
Hello! magazine has secured a one-year deal to ’sponsor’ a bus used to
train London bus drivers. The magazine hopes to attract upmarket readers
along the bus’s route, which takes in London’s Knightsbridge shopping
Emap Radio has appointed Martyn Healy as North-west creative director,
responsible for the creative services of Piccadilly Radio, Radio City
and Red Rose Radio. He will work closely with Emap Regional Sales to
generate agency revenue. He joins from Metro Radio.
Active, a free health and fitness magazine, will launch in the autumn
and will be distributed at 1,000 health clubs in the UK. Two pilot
issues have been trialled in 500 clubs and it aims to be available in
all the UK’s health clubs and leisure centres later this year.
Young ABC1 men would miss newspapers more than any other medium,
according to research by Parker Tanner Woodham for Times Newspapers. The
research found that while other types of media were well respected,
newspapers gave respondents ’fuel for conversation’.
Wagadon’s new magazine for women will be called Frank. The magazine,
which comes from the same stable as the Face and Arena, has been billed
as a ’new era’ title. October’s launch issue will have a print run of
VH-1, the cable and satellite TV music station, has appointed David
Allen as marketing manager. Allen joins the station from Ruddles
Brewery, where he spent three years as brand manager.
The Financial Times is creating a premium business channel through the
Microsoft Internet Explorer 4.0 Web browser. The FT will be displayed as
part of the channel tool bar on the desktop of browsers in the UK. The
channel will publish headlines and summaries on politics, business and
BBC Magazines has appointed Hayley Granston as advertising manager of
its new women’s monthly, which launches later this year. Granston was at
IPC for eight years, latterly as ad manager for Family Circle and
Leo Burnett has promoted Liz Workman to vice-president, executive
regional media director for Europe, Middle East and Africa. Workman, who
was previously regional media director for Southern Europe, takes over
from Nick Brien, who was appointed chief executive of Leo Burnett in
London in June.
TNT magazine is to continue broadcasting TNTfm, the West London-based
occasional radio station, for another 28 days in support of its bid for
the licence scheduled for 1998. The station, aimed at Australians, New
Zealanders and South Africans living in London, will broadcast
throughout October on 87.7 FM.
This article was first published on Campaign