CIA Medianetwork has scooped an extra pounds 11 million worth of
billings this week from Orbis Publishing and Budget Rent A Car to push
its claimed new business so far this year to pounds 46 million.
CIA picked up the pounds 6 million media planning and buying account for
the magazine part-work publishing giant, Orbis, without a formal pitch.
Creative work will remain in-house.
Orbis split with its media company of record, Pattison Horswell Durden,
earlier this month, after five years. The decision was described as
amicable, with Orbis’s requirements for a pan-European media solution
cited as the reason behind the decision to move its account.
The publishing company appointed CIA because of the strength of its
European network. Orbis is planning further expansion into new European
markets and the Far East.
CIA has also been awarded Budget’s pounds 5 million media account. The
car rental company announced its decision to review its local and pan-
European media arrangements in January.
The account was previously centralised through the Omnicom network
worldwide, with BMP DDB Needham handling the UK business.
The creative account for Budget has been awarded to the through-the-line
agency, Interfocus, which is understood to have pitched against Impact
FCA and Rapier Stead and Bowden.
The wins follow an overhaul of CIA’s management structure under managing
director, Mike Tunnicliffe. Last week, CIA also emerged triumphant in
the pounds 35 million pan-European review of Shell’s media planning and
buying business, snatching the account from the Network and Optimedia.
Mike Elms, the chief executive of CIA UK Holdings, said: ‘In Campaign’s
Top 300 agencies report, it said there are no excuses now for CIA. It’s
wonderful to be taking up that challenge.’
This article was first published on Campaign