Barraclough Hall is named top agency by Campaign Direct

Barraclough Hall Woolston Gray has won the1996 Direct Agency of the

Year prize in the inaugural Campaign Direct Awards, produced in

association with the Royal Mail.

BHWG, which is wholly owned by Abbott Mead Vickers BBDO, fought off

stiff competition from Ogilvy and Mather Direct and Craik Jones Watson

Mitchell Voelkel to clinch the prize.

BHWG won thanks to its impressive growth, strong creative work and a

pounds 20 million new-business record that included wins from the

Prudential, Cow and Gate, Tambrands and Reader’s Digest.

Elsewhere, the Army recruitment campaign through Saatchi and Saatchi was

voted Direct Campaign of the Year from a shortlist that recognised the

merits of Daewoo, Channel 5 and First Direct.

The Army has picked up a number of industry prizes, including a Campaign

Poster award, an IPC Recruitment Advertising award and a Direct

Marketing Association award.

Patrick Farrell, marketing director at Daewoo Cars, was voted Direct

Client of the Year for launching the company as a customer-focused car

manufacturer through a fully integrated campaign.

See supplement.

This article was first published on Campaign